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Furthering destination-inspired shopping, Starboard is bringing onboard limited time experiences, such as hand painted silks from Barcelona, and socially conscious items including Chilean-made infused glass art sourced from recycled windows and bottles. As part of LVMH Moët Hennessy Louis Vuitton, Starboard is known as the preferred partner for luxury retail at sea and is recognized as one of the 75 Maisons worldwide. Expanding Starboard’s core expertise, the Luxury Division was launched in 2019 to be the center of excellence for upscale retail experiences and support ultra-luxury cruise line partners. Starboard is consistently recognized for quality and innovation by the travel industry, championing numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year, Asia/Pacific Cruise Retailer of the Year, Global Cruise Retailer of the Year and Exceptional Achievement by a Cruise Retailer. Starboard is devoted to constantly pushing the boundaries of curating vacation retail experiences at sea.
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“And passengers, particularly on the luxury cruises, want something unique. Hospitality is about people feeling that they are individually served,” Neumann explained. Neumann said the shops and experiences are refreshed every 18 months because that’s when they start to see repeat guests on the ships. While LVMH doesn’t separate out the bottom line of each of its businesses, Starboard’s profits are based on earnings after deducting the wholesale costs for the merchandise in its stores and other overhead expenses, such as rent to the cruise lines for the retail spaces and staffing costs.
Starboard Cruise Services, Carnival Cruise Line Extend Retail Partnership
There are also games — because cruise ships are about entertainment, playing and having fun — such as Truth or Dare, as well as an iPad app that lets passengers find their favorite fragrance. For Dior, a favorite event on the celebrity ships is the Master Class, where a master beauty expert does makeovers for guests, as well as talks about day looks and night looks. That’s where the ceo said her team has the advantage over on-land shops, noting that it’s far easier to curate the experience and develop a relationship with the passengers over a voyage that could last from two weeks to a month.
Olaplex makes shipboard retail debut with LVMH's Starboard Cruise Services - The Moodie Davitt Report
Olaplex makes shipboard retail debut with LVMH's Starboard Cruise Services.
Posted: Fri, 06 Oct 2023 07:00:00 GMT [source]
Cruise Retail Hospitality Delivers on Experience, Brand Relationships
The world’s largest luxury conglomerate, LVMH Moët Hennessy Louis Vuitton, has sold a majority stake in its little-known cruise retail business to a group of four investors led by Florida-based real estate magnate Jim Gissy, to form a new joint-venture company called Global Travel Retail Holdings. Moët Hennessy Louis Vuitton (LVMH) is set to sell some of its shares in its cruise business, including retailer Starboard Cruise Services, to create a joint venture company under the name Global Travel Retail Holdings. Mr. Mendez previously worked for Starboard for 16 years in increasingly senior roles, before becoming Vice President of Merchandising and Planning. He is a seasoned Senior Retail executive with a proven track record of driving revenue growth and operational excellence in the retail industry.
With a career spanning over two decades, Benito started his professional journey with Macy’s executive management program where he held various merchandising roles. Benito also led the retail strategy, product development, e-commerce and licensing for Hard Rock International, a global entertainment organization. As a forward-thinking retail leader charged with leading Starboard’s Merchandising strategy, Benito will work closely with Starboard’s portfolio of product brand partners.
The amplified visual identity reflects the company’s vision to reimagine the future of onboard shopping. With a renewed sense of clarity and focus, Starboard is poised for success in the years ahead and well-positioned to expand its signature vacation retail offerings. Starboard Cruise Services, LVMH Moët Hennessy and Celebrity Cruises are launching an immersive luxury shopping experience onboard the cruise ship Celebrity Beyond. The curated vacation will embark from Southampton, UK on April 27, 2022 and include retail offerings that showcase notable fashion brands, wellness collaborations and sustainable offerings on its voyage to Western Europe.
If you put it on average, guests from China spent four times more for on board retail than guests from anywhere else in the world. We used to do something that was called marketplace, where we would put out everything from liquor to promo watches, fashion jewelry, handbags, apparel, etc. We’ve taken a step back from that and we’ll be launching pop-ups next month.
LVMH strikes deal to sell majority stake in cruise retail business - The Moodie Davitt Report
LVMH strikes deal to sell majority stake in cruise retail business.
Posted: Fri, 08 Dec 2023 08:00:00 GMT [source]
Azamara Signs Exclusive Retail Partnership with Starboard Cruise Services
Few have more experience — or have made more changes — than Starboard Cruise Services, which is an LVMH Moët Hennessy Louis Vuitton company, and bills itself as the leading global retailer at sea. The continuation of partnership also recognizes Starboard’s significant contributions to Carnival’s expanding shopping options, showcasing recognized LVMH brands, exclusive first-at-sea collections, innovative retail concepts and rich market insights. Earlier this year, Starboard partnered with Virgin Voyages—which closed on a large $550 million capital raise in September—after rival onboard retailer Harding+ exited its contract. However, in terms of new contracts, Harding+, based in the U.K., has been winning in recent years and claims to partner with more cruise operators than Starboard, working with 22 cruise lines versus its rival’s 15. However, Harding+ stores are currently on about 90 ships compared to Starboard’s more than 100. Starboard’s contributions to Carnival’s shopping options include showcasing recognized LVMH brands, exclusive first-at-sea collection offerings, innovative retail concepts, and rich market insights, as Starboard highlights.
Starboard Cruise Services and Carnival Cruise Line have announced the extension of their long-standing retail partnership for five more years, according to a press release. Going beyond sailing, Starboard’s sister company, Onboard Media, creates multimedia products for top companies in the travel and hospitality industry, driving brand awareness to generate sales and grow revenue. Both businesses are headquartered in Miami with additional Starboard offices in Hong Kong, Shanghai and Genoa, Italy. Higher price points might be $600 to $25,000, with vintage luxury handbag and accessory brands from What Goes Around Comes Around, the premier purveyor of fine vintage pieces, or Stella McCartney’s vegan leather handbags. We know our Australian guests like to purchase jewelry, but it’s mostly at a lower price point than we see in other areas of the world.
Some special items include Tag Heuer products that are specially numbered for the ship, or that feature the ship’s logo. In jewelry on the Carnival Horizon there’s a “Make Your Own” jewelry party — along with drinks and Champagne — using Swarovski charms, but on a luxury ship that experience more likely would involve time spent using the tools of a Swiss watchmaker. A highly experiential event might include an actual jewelry designer on the ship helping passengers design a piece just for them that commemorates the trip, Neumann said. “Our big focus is on making sure the stores are highly experiential. We have them discover new brands, there are special tasting nights and events that explain why bourbon is called bourbon. Celebrity Cruises is a long-time partner of Starboard and Ascent, which embarked on her inaugural Caribbean season on November 26 from Port Everglades in Fort Lauderdale, has reintroduced some signature labels plus new brands.
One of the funniest things we do is on the Royal Caribbean ships, called the Rising Tide Watch and Scotch event, where guests learn about luxury Swiss timepieces paired with premium scotch as they ascend deck levels. Five ships in the Oasis-class series have something called the Rising Tide Bar that goes from Deck Five to the top. On Deck Five we have entry-level watches paired with reasonably priced scotch.
MIAMI (January 26, 2023) – Starboard Cruise Services, a LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, announces the addition of jewelry industry veteran, Caryl Capeci, as a Strategic Advisor. Driving the partnership and growth strategy within the Jewelry, Luxury and Swiss categories, Capeci’s key focus will be on global revenue performance, operational excellence, exceptional customer service and a luxury approach to brand stewardship. “Our extensive and successful partnership with Carnival Cruise Line uniquely positions us to build upon our track record of keeping families at the center of our retail offerings and bringing to life fun retail vacation experiences,” commented Lisa Bauer, president and chief executive officer, Starboard. Starboard continues to grow with new as well as current cruise line partners, multiple ship launches around the globe, and many first-at-sea innovations in partnership with its 750+ product brand partners. Starboard’s strategy to further strengthen its senior leadership team reinforces its investment in the positive outlook for cruise retail.
The two industry leaders will redesign a destination-tailored retail program, offering experiential, cultural and artisanal touchpoints curated specifically for each travel journey of Azamara's fleet of ships. We also pride ourselves on being the first in the industry to build cruise-line-dedicated account teams. These teams truly get each of our cruise line partners’ brand DNA which drives the development and implementation of cruise line curated products and experiences our diverse cruise guests are looking for – and that our stellar teams on board bring to life through memorable retail experiences.
According to Statista, the U.S. is one of the largest cruise markets in the world, with revenues expected to reach almost $31.5 billion by 2020. The projection of revenues in the cruise industry worldwide is $35.5 billion, with the North American market accounting for more than half of the total number of guests globally. Cruise Lines International Association, the largest cruise industry trade association, last month projected 28 million passengers on cruise ships for 2018, on a global basis. It also said demand for cruising has increased 20.5 percent in the last five years.
It’s everything from outerwear to different mementos that they can bring home from their experience in Alaska. From socially responsible accessories by Pura Vida to vintage luxury from the world’s most coveted brands curated by What Comes Around Goes Around, as well as an expansive line of Carnival-branded products, Starboard’s distinguished merchandising savoir-faire is unparalleled in the industry. Fashion plays a smaller, but growing role, mostly due to storage constraints, and there have been fashion shows on board, with the designer present to talk about the line. What does work are capsule collections on the accessories front, such as fine jewelry, small leather goods and Swiss timepieces.
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